life & Career coach
dina grishin
Stop guessing what your next move should be.
Get sure by following my tried-and-tested coaching process.
If you're stuck in your work or career and you've found yourself here, you're in the right place.
I can help you get unstuck.
But that's not all.
I take you through SELF-DISCOVERY process which gives you CLARITY on what got you stuck in the first place, so it doesn't happen again.
Because stuckness is a sign that a deeper change is needed. Believe it or not, this is actually your CALL TO ADVENTURE!
Which is the first step in Joseph Campbell's 'The Hero's Journey'.
So don't ignore this call for you to step into your Hero era.
“We must be willing to let go of the life we planned so as to have the life that is waiting for us.”
Joseph Campbell
Discover who you are underneath the busyness
Finally address the limiting beliefs that have been holding you back
Actively create opportunities through small steps.
My 4-month Career Clarity & Strategy program is my signature career coaching package and the most popular way people work with me. If you’re feeling stuck, unfulfilled, or unsure about your next move, this program helps you gain career clarity, direction, and confidence so you can make a purposeful career change.
You’ll get access to my Career Clarity Course, with modules covering the foundations of meaningful career change — including mindset, strengths, values, vision, and strategy — alongside practical exercises designed to help you move from insight to action between coaching sessions.
I also offer a 12-month coaching program for those who want to go deeper. It begins with the same career clarity process as the 4-month program, but expands into a whole-life reset, exploring areas like relationships, health, creativity, visibility, self-leadership, and money.
This longer program is ideal for anyone approaching a milestone birthday, a major life transition, or simply ready for a career and life glow-up — so you step into the next year (or decade) with clarity, confidence, and intention.
This is an overview of all the coaching products and services I offer.
Please click into each one for further details including price, session structure and what to expect.
The FAQs on this page help you decide between programs, the FAQs within each page help with questions about that program.
DURATION: 4 months & 12 months
FORMAT: 1-on-1 coaching over Zoom + lifetime access to the Career Clarity Course
I have found coaching to be an eye opener in terms of looking at myself and realising that the things I take for granted are actually really useful, transferable skills. It's been helpful to identify the things I do want, as well as the things I don't.
Parts of the course have been quite emotional, as I saw myself the way others see me; there were a few surprises! This has been so helpful, because I can more clearly understand the skills I need to work on, as well as those that I should promote with more vigour.
I feel more grounded, more hopeful and more focused. Exploring all kinds of different potential roles led me to eliminate some and focus on the ones that hold more relevance.
It has been a great experience.
This is a self-study course with 6 modules on Vision, Values, Strengths, Interests, Mindset and Action. If you've done Gallup strengths and values and you're still none the wiser, that's because those exercises aren't geared for career CHANGE. The ones in this course are specifically designed for people at career crossroads.
The course helps you ideate options that are aligned with your strengths, values, emerging interests, and the life style you want. Once you ideate, you're then helped to prioritise and work out routes to testing these ideas out. You're also helped through any imposter, fear and perfectionism so that you arrive at a list work options that you're truly excited about and you have the practical steps worked out for how to make them happen.
You get instant access and each module has videos, exercises and examples. Plus you get bonus webinars and templates eg How to reach out to your network & What to ask when going for a informational interview/ coffee.
There's also an option to purchase the course and 1 coaching session if you want added support and accountability.
DURATION: up to 6 weeks
FORMAT: instant access to self-study digital course
Dina is able to break down a seemingly overwhelming task (how to make a career change / working out what the next step is) into really simple, tangible tasks. Tasks that on the surface seem really obvious (surely everyone knows what they value, and what they are good at, right?), but when you really start to think about them, you realise you've never explicitly thought about it before, and it can be quite groundbreaking.
These coaching sessions are for self-employed professionals, freelancers and creatives who want the space and support to think clearly about their work and how they’re approaching it.
We focus on the things that often sit behind the work itself: confidence, imposter syndrome, perfectionism, self-care, goals, creative process, habits and decision-making. It’s a space to step back, reflect on where you’re going, and work through the blocks or patterns that might be slowing you down.
We may also explore topics like confidence, visibility, boundaries, money mindset and working out your pricing, as well as how you structure your time and energy so your work doesn't burn you out.
This isn’t business strategy or marketing coaching. Instead, the focus is on how to create a work life set-up that doesn't burn you out, but that fills you up - both financially and creatively, as well as spiritually and emotionally.
DURATION: 3 months +
FORMAT: 3 and 6 coaching session packs of 1:1 coaching calls over Zoom
I came to coaching as a freelance designer and senior lecturer not unhappy with my career at all, but eager to explore future ideas. Coaching was actually a 40th birthday present to myself, I spoke to four potential coaches but as soon as I met Dina I knew she was the one for me.
She constantly challenged me in our sessions in the best possible way, allowing me to confront some past experiences and really dial into who I am and what I want. Through our conversations I gained so much more self-awareness and clarity, and during this time I set up a studio with my best friend, left my job as a lecturer and started a funded PhD at a different institution.
Six months in and I'm so happy, I am doing research I am incredibly passionate about, supported by a fantastic team and building my network all the time. Our studio is going from strength to strength, we are doing work that we are proud of, that matters, and we have taken on another creative to help keep the workload manageable for me. Dina gave me the tools to take a more helicopter view, to be kinder to myself and to say no sometimes.
Her effect on my career and on me as a person has been life-changing, and I look forward to staying in touch in as my career continues to develop.
If your needs fall somewhere in between my programs, then we can design a bespoke coaching program to fit your goals, budget and availability.
All you need to do is decide the focus (what goals you want to achieve or problems you want to work on) and I'll sketch out what that could look like. This flexible approach is ideal if you want personalised support without a pre-set structure.
If you're interested in this, then simply Book a free call with me and we'll discuss.
DURATION: To be decided
FORMAT: Minimum 3 sessions
There are a number of ways Dina works with organisations. She can deliver workshops internally to employees and teams, as well as collaborating with your brand or organisation to deliver external talks, workshops and panels to your clients or members.
Whether you want a speaker for mental health awareness month or you want a targeted workshop on career planning to help prepare your team for one-to-ones, Dina has you covered.
She's proud to have worked with Apple, Sony, Vinted, Lloyds Bank, Rethink Mental Health and many more. Contact Dina for her Speaker Deck or to discuss how she can help you.
FORMAT: internal workshops, external events, panels, talks
Your work could be paying for this.
Check if your company has a learning budget for your personal or professional development.
Here's what it's like working with me 1:1
Thanks to Dina I realised that through design I could also live a work life aligned to my values. I finally launched my website which I had been dwelling on for 2 years. We drew a path I wanted to follow and she helped me to plan the next steps to achieve it.
This has been the best invested money ever. When you are a freelancer it is easy to get 'lost' in the path of the next step. Having someone like Dina, who peels your worries and anxieties like an onion through sound boarding and homework exercises in order to help you achieve your goals in a clear way, I think it is essential.
- Claudia Farre de la Torre
Graphic Designer
Ibiza
Signing up to coaching can be daunting but from the moment I started working with Dina I noticed myself breathe a sigh of relief knowing I was in good hands and things would work out. Following her framework really gave me the focus and clarity I needed and from session to session I grew in confidence that a lifestyle that is more aligned with my strengths and values is possible and well within my reach.
When I went to Dina, I felt like I had no direction at all, so it was difficult to even articulate where I could use the help. She was able to pinpoint things I needed to hear to find my own clarity. She helped me understand myself better. Even though I had done so many years of self discovery, journaling, and self help, nothing beats having a one on one conversation with someone who is trained to see what you're not seeing.
- Corinna Schröder
Business Analyst
London
- Katie Bauer
Artist, curator, photographer
Portland
MORE TESTIMONIALS
Depends on what you're working on.
If you're stuck and want to make a career change, then you will be taken through a tried-and-tested process that takes 6 sessions.
You will get clarity and confidence at the end of those 6 sessions, but some like to keep going for 3 - 6 more sessions so they have someone that knows them well help them really cement the new ways of thinking and being
If you want help with a specific situation like how to handle your boss or how to leave your work without burning bridges, then it takes about 3 sessions.
Usually 3 is a good minimum number because the first session is getting to know your coach and trialing a new action or tool. The second session is feeding back on how that trial went and trying another approach. The third is checking in to see if it worked (then you're off and away) or if there needs to be another approach, or if there's deeper work to be done.
In most coaching sessions, the client comes in with a goal they want to achieve or a problem they want help with solving.
Example goals: I want to leave London and move to Scotland; I want to feel more confident in interviews; I want to stop procrastinating.
But career coaching is different.
In career coaching, clients can't articulate the goal as well.
Example goals: I want help with getting clear on the next step in my career.
They may not know what they want, they just know that they don't feel happy in their current job. So the goal of the session is discovery, rather than attainment.
Which is why career coaches will usually have a process that they take their clients through which will help with clarity. Career coaching starts off by being coach-led.
Whereas in normal' coaching, the sessions will always be led by the client.
For career coaching clients:
All my coaching starts with a 90 minute Intake session where you tell me all about your life timeline. I will have guiding questions that will zone in on the important points in life that formulate people (their family and friends, their school/ uni experience, their first wins and fails, good/ bad bosses etc).
This thorough intake means that I get to know you better and can start to pick up on your strengths and values, and it makes you feel seen and understood.
Expect to have insights merely through recounting your life timeline. Sometimes you don't realise how something effects you until way after the event, and sometimes you forget or downplay your accomplishments, so revisiting them can be empowering and up-lifting.
After the session you will get an email with a summary of what we spoke about, links to resources and to a workbook.
Clients love the email summary because they get to revisit it long after our coaching finishes.
You will have exercises to work through in between sessions and will be about you getting clear on your strengths, values, vision and interests. These exercises aren't generic ones you find on the internet. They have been specially developed for this process. They come with examples too in case you prefer to have something to springboard off.
The best bit is that we go through your answers in the following sessions, and that's where a lot of clients get deeper insight. For example, in one of the strengths exercises you will be asked to list your strengths in previous life/ career situations (there's more to this exercise btw, but I won't go into it here). The way you talk about your strengths will naturally be a little on the humble side. But when I hear about what you did, I can play back your strengths as I see them, without the humble filter. (eg. you won't describe yourself as having an entrepreneurial mindset, but I will!).
It's not all worksheets though. You will be taking action in between the sessions (eg. research, reaching out to an old colleague etc) so we can discuss what happens and how you feel.
Expect to be gently nudged out of your comfort zone, but to feel calm about it because you've got support, you're not alone, and you know that this is growing you in the direction you want.
There's no such thing as a silly question in my sessions, and it's ok not to know, or to turn up feeling like a hot mess. You will not be judged, instead you will most likely get an anecdote.
If you don't know which coaching program is best for you, then the best thing to do is schedule a free Breakthrough call. Your coach will help you decide what is right for you, and may even create a bespoke coaching package for you particular needs.
If you don't know what you want in general. For example, you can't decide if it's therapy, coaching or mentoring that you need, then schedule a couple of calls with therapists and a couple with coaches and see what resonates the most.
Yes and No.
You can if you're a returning client.
If you've been through the Career Clarity program or you've had 1:1 coaching with me before, then yes, you can schedule a one-off session.
If you're a new client, then no, and here's why.
I don't tend to offer one-off coaching sessions unless it's an exception (eg, raising money for charity, contract work). Change doesn't just happen in the coaching hour. It happens in between the sessions, and that's when you want to have another session in the diary, so you have a space to take your thoughts to and so we can dig even deeper.
Without the follow-up session, you're just operating on surface level problems and never really getting to the root of it.
To go outside your comfort zone, you need to have a safe harbour to come back to. Change happens when you're safe. You're more likely to feel safe with someone if you trust them, and trust is something that is built over time.
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