life & Career coach

dina grishin

Work With Me

Discover your potential

Hey there! 

I'm Dina

A life and career coach based in London, coaching worldwide. 

If you're stuck in your work or career and you've found yourself here, you're in the right place.   

I can help you get unstuck.
But that's not all. 

I take you through SELF-DISCOVERY process which gives you CLARITY on what got you stuck in the first place, so it doesn't happen again.  

Because stuckness is a sign that a deeper change is needed. Believe it or not, this is actually your CALL TO ADVENTURE!
Which is the first step in Joseph Campbell's 'The Hero's Journey'.
So don't ignore this call for you to step into your Hero era. 

“We must be willing to let go of the life we planned so as to have the life that is waiting for us.”
Joseph Campbell

What’s being asked for us isn’t to MINDLESSLY quit or change the external...

But to MINDFULLY do the internal work...

To go on a self-discovery journey to make a MEANINGFUL CHANGE in our lives, as well as our careers. 

I believe...

Over the years I have honed down on a signature method that I take all my clients through called The Meaningful Change Method. 

I take you on a personal development journey so that you're no longer feeling lost and looking for someone to steer you, instead, you reconnect to your inner compass so that you can find your direction yourself. 

I get you to rediscover your inner hero and gifts, shed outdated beliefs that are keeping you small, and get you in the driving seats of your personal and professional growth. 

We do deep transformation work to make sure that the changes you make in your mindset and behaviour, actually stick.

My signature method




Increasing your self-knowledge through awareness.

Working on your inner critic, limiting beliefs and visibility blocks

Actively creating opportunities through small action steps. 


Coaching Programs Menu

yep, this

1:1 coaching for 4 - 8 months

This is for you if you want to change careers or stay in your career but make a professional development plan. 
This is for you if you want to work with a coach 1:1 to help you get clarity on what you want, work out a plan for how to get there and then support you as you make deep powerful changes in your life, one small step at a time. 

CAREER clarity Essentials

Self-study course

This is a self-paced course to get you clear on WHAT lights you up at work (and in life), so you can make a plan for HOW to get more of it (without compromising your quality of life, your values or your earning potential). 


This course can be done over 6 weeks or binged in a week, but you have access to this course for a whole year.
PLUS, to help you along the way, you get a free coaching call thrown in that you can use any time in the first 3 months.  

coaching for self-employed

Life and mindset coaching for self-employed creatives and small business owners because you're the most important part of your business.  
These coaching sessions are a lifeline when you feel like work is getting on top of you and you need some time and space dedicated to getting your head cleared and your mind refocused. Having a non-judgmental ear to talk to is a huge relief when you're working alone or managing a team but have no one to confide in. 

tell me more

1:1 coaching for 6 - 12 sessions

employee wellbeing

Workshops, talks + coaching


There are a number of ways Dina works with organisations. She can deliver workshops internally to employees and teams, as well as collaborating with your brand or organisation to deliver external talks, workshops and panels to your clients or members. 

Whether you want a speaker for mental health awareness month or you want a targeted workshop on career planning to help prepare your team for one-to-ones, Dina has you covered. 

free resources

tell me more

A page of goodies for you!
Includes super juicy podcast episodes, hand-picked resources, articles to inspire and webinar replays to sink your teeth in. 

bespoke coaching

This is a personal or professional development coaching program developed to your needs. 
Book a call and list all the problems you're facing and all the desires you have that feel out of reach and I will develop a special coaching program to meet your needs. 
Previous coaching focus has included topics such as communication skills, confidence building, leadership training, honing the creative process, personal branding and public speaking. 


1:1 coaching 

Your work could be paying for this.
Ask if they have a learning budget for your personal/ professional development. 

don't forget


Here's what it's like working with me 1:1

Thanks to Dina I realised that through design I could also live a work life aligned to my values. I finally launched my website which I had been dwelling on for 2 years. We drew a path I wanted to follow and she helped me to plan the next steps to achieve it.
This has been the best invested money ever. When you are a freelancer it is easy to get 'lost' in the path of the next step. Having someone like Dina, who peels your worries and anxieties like an onion through sound boarding and homework exercises in order to help you achieve your goals in a clear way, I think it is essential.

- Claudia Farre de la Torre
Graphic Designer

Signing up to coaching can be daunting but from the moment I started working with Dina I noticed myself breathe a sigh of relief knowing I was in good hands and things would work out. Following her framework really gave me the focus and clarity I needed and from session to session I grew in confidence that a lifestyle that is more aligned with my strengths and values is possible and well within my reach. 

When I went to Dina, I felt like I had no direction at all, so it was difficult to even articulate where I could use the help. She was able to pinpoint things I needed to hear to find my own clarity. She helped me understand myself better. Even though I had done so many years of self discovery, journaling, and self help, nothing beats having a one on one conversation with someone who is trained to see what you're not seeing.

- Corinna Schröder
Business Analyst

- Katie Bauer
Artist, curator, photographer


Frequently Asked Questions

How many sessions does it take to make a difference?

Depends on what you're working on.
If you're stuck and want to make a career change, then you will be taken through a tried-and-tested process that takes 6 sessions.
You will get clarity and confidence at the end of those 6 sessions, but some like to keep going for 3 - 6 more sessions so they have someone that knows them well help them really cement the new ways of thinking and being

If you want help with a specific situation like how to handle your boss or how to leave your work without burning bridges, then it takes about 3 sessions. 

Usually 3 is a good minimum number because the first session is getting to know your coach and trialing a new action or tool. The second session is feeding back on how that trial went and trying another approach. The third is checking in to see if it worked (then you're off and away) or if there needs to be another approach, or if there's deeper work to be done. 

How is career coaching different to other coaching?

In most coaching sessions, the client comes in with a goal they want to achieve or a problem they want help with solving. 
Example goals: I want to leave London and move to Scotland; I want to feel more confident in interviews; I want to stop procrastinating. 

But career coaching is different. 
In career coaching, clients can't articulate the goal as well.
Example goals: I want help with getting clear on the next step in my career. 
They may not know what they want, they just know that they don't feel happy in their current job. So the goal of the session is discovery, rather than attainment. 

Which is why career coaches will usually have a process that they take their clients through which will help with clarity. Career coaching starts off by being coach-led. 
Whereas in normal' coaching, the sessions will always be led by the client. 

What should I expect from you and from the coaching? 

For career coaching clients: 
All my coaching starts with a 90 minute Intake session where you tell me all about your life timeline. I will have guiding questions that will zone in on the important points in life that formulate people (their family and friends, their school/ uni experience, their first wins and fails, good/ bad bosses etc). 
This thorough intake means that I get to know you better and can start to pick up on your strengths and values, and it makes you feel seen and understood.
Expect to have insights merely through recounting your life timeline. Sometimes you don't realise how something effects you until way after the event, and sometimes you forget or downplay your accomplishments, so revisiting them can be empowering and up-lifting.  

After the session you will get an email with a summary of what we spoke about, links to resources and to a workbook. 
Clients love the email summary because they get to revisit it long after our coaching finishes. 

You will have exercises to work through in between sessions and will be about you getting clear on your strengths, values, vision and interests. These exercises aren't generic ones you find on the internet. They have been specially developed for this process. They come with examples too in case you prefer to have something to springboard off. 
The best bit is that we go through your answers in the following sessions, and that's where a lot of clients get deeper insight. For example, in one of the strengths exercises you will be asked to list your strengths in previous life/ career situations (there's more to this exercise btw, but I won't go into it here). The way you talk about your strengths will naturally be a little on the humble side. But when I hear about what you did, I can play back your strengths as I see them, without the humble filter. (eg. you won't describe yourself as having an entrepreneurial mindset, but I will!). 

It's not all worksheets though. You will be taking action in between the sessions (eg. research, reaching out to an old colleague etc) so we can discuss what happens and how you feel. 

Expect to be gently nudged out of your comfort zone, but to feel calm about it because you've got support, you're not alone, and you know that this is growing you in the direction you want. 

There's no such thing as a silly question in my sessions, and it's ok not to know, or to turn up feeling like a hot mess. You will not be judged, instead you will most likely get an anecdote. 

What if I don't know what I want? 

If you don't know which coaching program is best for you, then the best thing to do is schedule a free Breakthrough call. Your coach will help you decide what is right for you, and may even create a bespoke coaching package for you particular needs. 

If you don't know what you want in general. For example, you can't decide if it's therapy, coaching or mentoring that you need, then schedule a couple of calls with therapists and a couple with coaches and see what resonates the most. 

Can I get a one-off coaching session?

Yes and No. 
You can if you're a returning client. 
If you've been through the Career Clarity program or you've had 1:1 coaching with me before, then yes, you can schedule a one-off session. 

If you're a new client, then no, and here's why. 

I don't tend to offer one-off coaching sessions unless it's an exception (eg, raising money for charity, contract work). Change doesn't just happen in the coaching hour. It happens in between the sessions, and that's when you want to have another session in the diary, so you have a space to take your thoughts to and so we can dig even deeper. 
Without the follow-up session, you're just operating on surface level problems and never really getting to the root of it. 
To go outside your comfort zone, you need to have a safe harbour to come back to. Change happens when you're safe. You're more likely to feel safe with someone if you trust them, and trust is something that is built over time. 

book your FREE call

You don't need to know what you want. 
If you're resonating with what you've read, book a call and let's take it from there.

Think we'd be a great match?