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Knitwear Designer, China

— Amelia Seale

When I met Dina I was in-between jobs, my head was a tangled mess of ‘Do I want to stay in fashion, change industries or start a business? Miserable days of randomly reading through LinkedIn job roles, with no clear direction. I came across Dina at General Assembly, the title 'How to navigate a quarter life crises' drew me to the talk. Everything Dina was saying resonated with me, it was like a checklist of my life at that point. I'd never considered coaching before but straight after her talk I wanted to sign up. 

At the time I remember thinking how will 5 sessions really change me, but wow, Dina's coaching works. Dina allowed me to rethink how I saw myself, we spent time exploring my strengths and values, and for the first time I feel really confident in my decisions, focused and clear in the direction I want to take. Dina helped me discover my untapped potential which was there all along. I highly recommend doing the 30 min free call with Dina, she will probably have you figured out with in the first 5! I really can't thank Dina enough!

Design Director, London

— Ed Walker

Working with Dina has allowed me to rethink how I saw my career. Her approach to creative minds was very refreshing and enabled me to refocus on what was important, and how I could make my job my own again.

Head of Insight, London

— Claire Jones

Favourite part of us working together - The energy from the calls and the ideas that came out of it. You are incredibly skilled at picking up on things and exploring them in depth that I didn't think of.

Marketing & Partnerships Manager, London

— Allie Lester

Coaching has been an incredibly valuable and empowering experience and I am so thankful to have discovered Dina through a webinar. Over the short time of only six one hour sessions, Dina has helped me to work through and break down beliefs that I had built up about myself for many years, changing my perspective on my own strengths, values and attitude to creativity in work and the wider world. I know this is just the beginning of my coaching journey and would encourage everyone who is thinking about it to reach out and invest in coaching with Dina - it will be the most amazing thing you do for yourself! 

Menswear designer, Brighton

— Matteo Bigliardi

I have been in therapy to help me get out of serious anxiety attacks and depression, but coaching was something new for me. Within 5 sessions she has helped me get back on track when I felt lost.
Every time I get off the phone with Dina I feel energised and motivated. She’s encouraging and she is there to remind me of the progress made, when it tends to be overlooked.
Since I’ve met Dina I made progress in my personal development. I have to thank Dina for working together with me to make me understand me in more depth.

Jewellery designer & creative consultant, London

— Estelle Deve

Dina has a no-nonsense approach to coaching. She will break down your journey into simple, manageable steps, whilst giving you exercises that will make you ask yourself the right questions for you to grow. She's the perfect remedy for all creative procrastinators, and an amazing shoulder to rely on. If you want to get things done, I highly recommend giving her a call!

Head of External Communication & Media Relations, Lisbon, Portugal

Ana Ferreira-Hilario

I’m Ana, a high-achiever. I’m always busy with never a moment to spare.
As I went through school, university, first job, and moved up in my career, I didn’t go through the professional struggles most people go through. I never had any issues with motivation, self-confidence, procrastination, or knowing what I wanted.
At 25 I reached a peak in my career and soon after came the feeling of crap, what now?
I made the decision to start over, go back to school, and change career. This time it only took me two years from quitting my previous job to going to school, to getting a job, to eventually becoming the boss of the same people who hired me.
Another change.
Two years again and I had set up a successful business from the ground up.
Change again. This time a harder task, but 18 months into it, I felt stuck.
Most people want more money and fewer hours, but I wasn’t so sure. And while all of this was happening, I felt guilty because I was meant to be preparing for motherhood. Tackling new challenges should’ve been the last thing on my mind.
I had a couple of friends that had tried coaching. Both in need of some serious motivation and ass-kicking. But I felt that none of those things interested or benefited me in the slightest, so I never considered trying coaching.
That’s when I saw on social media this super boss lady, that I had followed for a while, saying she works with a coach. That coach was Dina Grishin.
I went on her website and saw that she specialized in Creatives. Interesting. Also, she did free 30-minute evaluation calls. Free meant nothing to lose.
On our call, within 5 minutes, I was sure she had me figured out. Dina was telling me things about my professional path that were 100% accurate. I felt understood, and this gave me the certainty that I had to do this.
It turns out it was the best investment I could have ever made not only on my career but also emotionally.
On our first official session, I had the courage to tell her about a dream project of mine, that I had never shared with anyone.
Dina was super enthusiastic and showed me that that was perfect for me based on what we had been discussing. She pushed me to share my project with other people and get over the feeling of embarrassment.
It turns out I was the only one sabotaging this idea.
I started our second appointment crying. I was so grateful for the courage she had given me to “follow excitement where ever it may lead” – Dina’s words.
Dina opened my eyes and mind, so even though I’m simultaneously starting a new project, my full-time job is equally fulfilling because Dina has showed me the aspects that I need to always have present in my work to be happy.
I no longer feel trapped, stuck, unmotivated, and searching for the next big thing. I can’t thank Dina enough.
I know that whenever I need to talk with her again, I can. And I’m sure I will.

Artist, Curator, Photographer, Portland, USA

— Katie Bauer

When I went to Dina, I felt like I had no direction at all, so it was difficult to even articulate where I could use the help. She was able to pinpoint things I needed to hear to find my own clarity. She helped me understand myself better. Even though I had done so many years of self discovery, journaling, and self help, nothing beats having a one on one conversation with someone who is trained to see what you're not seeing.

Business Analyst, London

— Corinna Schroeder

Signing up to coaching can be daunting but from the moment I started working with Dina I noticed myself breath a sigh of relief knowing I was in good hands and things would work out. Following her framework really gave me the focus and clarity I needed and from session to session I grew in confidence that a lifestyle that is more aligned with my strengths and values is possible and well within my reach. Even if I have not made a drastic change immediately, my mindset shifted from feeling stuck and depleted to feeling excited again and creating space to explore a new path without burning myself out along the way. Most importantly I always left our sessions feeling incredibly energised as Dina really is your biggest cheerleader. I really couldn't recommend working with her more!

Sabrina came to me feeling stuck in her career. She’d had jobs that looked great on her CV, and she enjoyed them at the beginning, but she’d always outgrow them and get bored. She was desperate for a change and didn’t want to continue with the same type of work but didn’t know how to identify what to do next instead.

By the end of our work together Sabrina had a huge mindset shift. She went from feeling extremely stuck to seeing a path forward that she felt invigorated by. When we identified her strengths and values, it became apparent that Sabrina had perfect skills for working for herself (something she had never considered) and it would suit the stage of life she was at (wanting more freedom and control of her time). We sketched out what exact work she could be doing and put a plan in place to test the waters. Opening up this new pathway for her, and seeing that she didn’t have to go for yet another interview at yet another workplace she wasn’t excited about, made her confidence levels soar from non-existent to feeling like she could pretty much achieve anything. 

Sabrina said that as a result of our sessions she felt much calmer because she knew the steps she needed to take to improve her current situation. We also worked on Sabrina learning to trust her instincts more which empowered her to steer her own course (and not need a life coach anymore!). She said “I certainly feel much more excited about things again and even my friends have noticed the change in my attitude!”


Coaching Case Studies

The key outcome you can expect from working with me is clarity and confidence. I've listed examples of clarity earlier on, here we dig deeper with a couple of case studies (names have been changed):





Giuliana was approaching 40 when we started working together. She had recently returned from her second maternity leave with fresh eyes and motivation to do something more worthwhile, purpose-driven, and rewarding (in both spiritual and financial ways). Her current work allowed her to work part-time, giving her much needed work/ life balance, but the work she was doing wasn’t inspiring and she felt she’d been overlooked for progression because she’d taken time off to have kids. 

We worked out 3 possible plans of action for Giuliana: 
1) Leave within the next 6 months to pursue an idea she had about creating a product. This plan would include spending the 6 months looking for a part-time job in a related field to the product.
2) Stay at her current job but ask for a pay rise and craft her role to be more client-facing and creative. 
3) Leave her current job and get a similar job but for a lot more money (she was receiving tempting offers from recruiters). 

We stress-tested those options against her strengths, values and interests to make sure they were satisfying all of them, and then started testing the waters with them. After a couple of months, it was clear which option felt like the best one for Giuliana and she moved forward with that one. 
Her results in her words: “I have moved away from the mindset of 'I hate my job so I am gonna quit' and can now reflect on all the positives of my current role and see an opportunity to weave in my interests and strengths to make the day to day more enjoyable and one I can thrive in.”




Action plans


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