explore career coaching options
life & career coach
dina grishin
Curious about your potential?
I coach professionals, self-employed creatives and small business owners who feel stuck in their careers or work, and who want to pivot, tweak or totally change their careers.
Approach: psychology-backed, strengths-based, burnout-aware and shaped by real experience of career change
Outcomes: clarity, confidence, an action plan and your oomph back
I'm Dina, a coaching psychologist, based in London, working with clients worldwide online on career transitions, career pivots and career clarity.
Welcome to
career CHANGE coaching
PROUD TO HAVE WORKED WITH
PROUD TO HAVE WORKED WITH
Hey there!
I'm Dina, your straight-talking career change coach.
I am really good at...
helping you get unstuck and get clear on exactly what you need to do to create meaningful change in your business, career or life, so that you can finally move forward in a way that feels aligned and exciting.
Because I've been there...
I've felt stuck in my career before and had ZERO clue about what to even search for on LinkedIn. I went through loads of career change blogs, podcasts and webinars to try get that clarity.
But all I got was non-practical advice like 'just follow your passion' or generic exercises on working out your values and purpose that didn't leave me any clearer or wiser.
I've taken strengths tests and personality tests...
But knowing that I'm an ENFJ Generator type A libra hasn’t actually helped me decide what I should do next.
So I did what I could to get unstuck.
I tried A LOT of jobs and industries.
I worked in health, education, fashion, luxury, tech.....
I worked in the private sector, the public sector, at a start-up and a large corp...
I worked freelance, part-time, full-time and of course overtime...
Before I worked out that I actually needed to work on myself first, before making another job move.
Done that....
I discovered and fell in love with positive psychology. Which led me to discover coaching, which led to doing an MSc in both and then to doing the scary thing: going all in on coaching and becoming self-employed for the first time!
Obviously I got a coach for that bit because the fear was real!
But it was the best thing I've ever done, and now, cut to 10 years and 1000+ coaching sessions later, I specialise in helping career changers get career clarity in 4 months via my most popular program - Career Clarity 1:1 Coaching Program
My secret sauce is the signature framework that I developed using my personal experience + my academic training + testing what worked with clients.
Here's the magic method.....
Got the t-shirt breakthrough!
Self-Discovery
Self-Development
Action
Nothing about your career is random - there’s a pattern and a compelling story to it, even if you can’t see it yet.
Once you learn how to uncover that pattern and connect it to what you want next, your career direction becomes clear, your USP stands out, and your future starts to feel compelling instead of confusing.
Who do you want to become? What parts of you have lain dormant and are ready to be awakened? Which habits or patterns that once helped you are now draining you?
In this phase, we build the mindset, boundaries and behaviours you’ll need to thrive in your new career, not just survive the change
This step isn’t about job applications yet. It’s about setting up small, low‑risk experiments to test your ideas, and expanding your network in ways that feel aligned, fun and non‑icky.
By the time you’re applying or pitching yourself, you’re doing it with evidence, clarity and confidence, not guesswork.
The reason most people get stuck in their career change isn’t that they’re not doing enough, it’s actually that they're doing too much...of the wrong thing: daily scrolling of job-boards for either the 'perfect' job or for alternative job inspiration.
They skip a crucial step: the inner work.
And no, up-skilling or asking AI to define your values doesn't count.
Meaningful career change happens when you do self-discovery and self-development before you take action.
Because if you rush to find that next job, you're only changing the external environment, not your internal world.
And your internal world is what shapes how you think, what you believe you're capable of, the opportunities you pursue, the boundaries you set, and the decisions you make. If that doesn't change, there's a good chance you'll recreate the same frustrations in a different role.
My Meaningful Change Method for Career Change That Actually Lasts
That's why The Meaningful Change Method combines career clarity with personal growth - so you're not just changing jobs, you're changing the person who creates the career.
EXPLORE HOW WE CAN WORK TOGETHER
If this feels like the first career change advice that actually fits wait until you see what happens when we put it into practice together.
I work with career changers and people rethinking what they want from work, including...
- The recently redundant who want this to be a turning point, not a setback
- The ones who fell into their careers and are now ready to take control, find career clarity and choose their next chapter with intention.
- The full-timers dreaming about self-employed or freelance life, but need help navigating the fear of “what if it doesn't work out?”
- Corporate professionals craving a more creative career, without sacrificing financial security
- Senior managers who’ve realised they don’t want their boss’s job and aren't sure how they grow without losing their salary and benefits
- Mums returning to work who don’t just want flexibility, but more purposeful work too.the
- The burnt-out professionals off work who know they can’t go back to the same patterns, pressure or career path
…who don’t want to change careers, but do want to change how they show up.
SEE ALL COACHING OFFERS
Whether you’re changing direction or staying where you are, my work is about helping you think clearly, act intentionally and build a working life that actually fits.
GO TO COACHING OFFERS
Who I work with
...helping them take back control of their careers and themselves.
I also work with self-employed professionals, creatives and freelancers…
Yes, but can career coaching help ME?
That's all we really want to know, right?
Well, here are some professions I've helped before.
And you can check out the client case studies HERE.
Wanna see if I can help you?
Book a free call
- Creative Directors
- Graphic Designers
- Business Analysts
- IT Consultants
- Photographers
- Artists
- Fashion Designers
- UX Designers
- Jewellery Designers
- Hair Salon Owners
- Project managers
- Product managers
- Art Directors
- Researchers
- Marketing
- Sales managers
- Communications Manager
- Account managers
- Operations managers
- Team leaders
- Policy Advisors
- Strategists
- Insights lead
- Propert professionals
proud to be featured in
You’ve been thinking about change for a while and you've had enough of doing this alone. You are ready for some expert support to guide you through a clarity process that will simplify all of this and make you excited about career change.
I want someone to help me get unstuck and figure out what I can do next, I'm tired of doing it alone
Now, how can I help you?
I want to help you get out of analysis paralysis so let's start with making one small decision about what action you're going to take next. See which of these you identify with most.
You want go beyond just reading about career change, but you'd prefer to DIY it rather than do 1:1 coaching. Working through a tried-and-tested process, as part of a course, at your own pace sounds ideal.
I want a proven process that actually works and I can do on my own. I don't want to commit to 1:1 coaching (yet)
If you want insights that actually make things click (and not generic career advice or salesy pitches), then you're going to get a lot of value from my blog. However, if you want to make sure you keep momentum going so you're getting weekly Aha moments, then my Wednesday Straight-Talking Newsletter is the best one for you.
I like how you think and I want to hear more
You want to keep trying to find a job on your own but you just need fresh places to look, new ideas, and inspiration, but practical, you want to make sure it's practical, not a wall of text. I've got you.
I need a new job asap but I'm stuck, so I'm here for new insight
I want to find out a bit more about you to see if you're the coach for me
If you want to know if I'll understand your industry, or if I've been where you've been, or my qualifications, or even some personal stuff, then I've got you.
A TASTE OF MY TEACHING STYLE
GO TO MY YOUTUBE CHANNEL
How to FINALLY Follow Through on Your Goals & Dreams
FAQs
How do I know if I need a career coach, or if can if I can figure it out myself via Google, YouTube, Reddit and AI?
If you've tried:
- Speaking with your friends, old work colleagues and AI
- Applying for jobs you think you want
- Self-reflecting, journaling and some self-inquiry like IKIGAI on your likes, transferrable skills, strengths and purpose
- Taking a sabbatical or quitting your job to take some off
And you're still stuck, then it's time to stop DIY-ing your career change and work with a coach.
Other signs that it's time to get a career coach to help navigate your career transition are:
✅ If you want to leave work but feel paralysed by fear of getting it wrong or fear of the unknown, that's a fear problem not a motivation problem. You need a plan for addressing your fear. Hoping it'll go away won't work. Coaching helps address the blocks.
✅ You've tried talking to friends, old colleagues and AI and you STILL don't know what you want to do. It's because they have been giving you advice or information, not asking you specific (coaching) questions that help you access the knowledge in there.
✅ You are carrying around shame from previous career 'mistakes' or failures. Yep, bet you didn't even think that is affecting your indecision, but it is. Those are self-esteem, self-trust and identity problems and coaching is amazing for working through those so that you feel better about yourself and you trust your decisions.
✅ You're a self-confessed perfectionist. Not only are you likely waiting for the perfect job to appear (spoiler alert: it won't), you also probably can't stomach failure or disappointment, so the risk to changing careers for you is huge because it exposes you to the very emotions you've spent your whole life avoiding. Stop waiting for perfect and start working with a coach on emotional fortitude so you're no longer scared of any unpleasant emotion.
I’ve been made redundant - should I look for a similar role or use this as a chance to change career?
That there were parts of your potential you weren't even scratching in that job or were too scared to explore.
That is why redundancy can often times be a gift.
It removes the inertia, comfort or the golden cufflinks that has kept you in an unfulfilling role for years, freeing you up to steer your career towards a more aligned path.
However, whilst redundancies offer the opportunity, motivation and headspace to change careers, you still have bills to pay.
There's only so long you can soul search for.
So - what do you do and in what order?
Most career change coaching takes time.
My shortest program is 4 months, other coaches' programs are between 3-6 months.
You want to give yourself that time to properly think the next step through so you don't make a reactive decision.
If you're planning to give yourself some time off after you leave, then get a coach in that time.
If you got bills to pay and need to get a job, then do that first and then get a coach.
BUT, try to go for a role that will give you either the headspace or the flexibility to think about your next step. You don't want to jump into anything too intense. After all, this is likely an interim job whilst you lay the foundations for your next step.
Want more info on how to navigate the emotional side of this redundancy rollercoaster and go from crushed to confident? Head to my blog on 'Bouncing Back: A guide to navigating redundancy with confidence'.
Then dig into what caused it before making any snap decisions about your career.
This is basically Self-Discovery and Self-Development before Action - the order of my Meaningful Change Method.
And I've done it like that for a reason.
Basically, when you're running on fumes, you don't have the energy for big-picture thinking. You're more likely to shut down any career change that feels too big or too long. So don't make decisions from that place.
Heal first, and then get curious about
A) what caused the burnout and
B) what makes you feel like it's the wrong career.
A - will give you clues about what Self-Development you need to do in order for the burnout not to repeat (usually it's boundaries work, but it can also be perfectionism, people-pleasing or believing you won't find a better job elsewhere, which is a self-belief issue).
B - will give you clues about what's missing for you, and coaching will help you with articulating your desire and vision for the next career you choose.
If you want some more questions to explore, have a look at my blog on 'How to Recover from Burnout'. It has 4 questions you can ask yourself to help you ease the burdens of burnout and make a start on the Self-Discovery path.
Because the answer isn't 'work for a charity'. Meaning is more nuanced and personal than that.
Now, simply asking 'what do I find meaningful?' isn't the solution either. The question is too big to answer in one journal entry.
Instead, what I like to do with clients is start gathering clues about what lights them up, what piques their curiosity and what used to absorb them before they got busy with work and adulting.
This - Self-Discovery - is the first step of three that makes up my Meaningful Change Method.
That's right, I created a whole method for you to follow to ensure you didn't leave your unfulfilling job just to fall into another one. This method is thorough and helps you approach your career change from an intentional place making sure you take your values, your interest and your emerging potential and purpose into consideration when changing careers.
If you want to CHANGE careers, then first look at what tasks you want to change in your day-to-day work like.
If you just look at your transferrable skills, then you're asking the question of 'What CAN I do?' instead of 'What do I WANT to do?'
Don't get me wrong, transferrable skills are great later down the line, when you're selling yourself into the new career.
But it's not a place to start with when trying to explore your next step.
Testimonials
Lovely words from the clients I've worked with this year - 2026
I went into career change coaching on the back of being made redundant. I felt ‘lost’ for the first time in my career, even though I had just secured a new job. It felt like I had taken a step backwards, and I was unsure what to do about it.
Career coaching allowed me to join the dots between my strengths, values and what my friends saw in me - and to my surprise it all pointed in a very similar direction!
I felt incredibly energised to be actively doing something about my situation, and I now have a plan of action to take me through the next few months and years to get me back on track.
Owen, Senior Consultant, London
I would highly recommend Dina's Career Clarity Coaching program to anyone who is feeling stuck in their career and who lacks the vision of a way forward. When I first started working with Dina I was burnt out and could not even answer the 'simple' question of what my interests were.
A few months later - after a lot of guided 'digging' and searching - I suddenly had a much clearer picture of who I was, what my interests were, what type of work suited me and what I wanted from my career going forward.
Dina herself is not only very professional and knowledgeable, but also has a warm, supporting and easy-going manner, which makes her the ideal coach and great to work with.
Having gone through quite a traumatic year personally and then professionally I decided that I needed a career change coach to help me through a turbulent time to support me in finding a new career path. After many weeks of researching I found Dina, and I’m so thrilled that I did.
I worked 1-on-1 with Dina over 5 months and found our sessions so beneficial in helping me to create a picture of the life I wanted for myself and any family and then a solid plan to achieve it.
Dina was empathetic, listened and understood my needs and desires and supported me throughout my journey to finding a life and career move that meant I wouldn’t be constantly under the wire, feeling pressured and overwhelmed by Mummy guilt.
After each session I spent time in the tasks set by Dina- threw myself into everyone and it helped me gain a number of gifts- clarity, calmness and inner peace!
MORE TESTIMONIALS
Claudia, Architect, London
Lisa, Sales Leader, Shropshire
