explore career coaching options
life & career coach
dina grishin
Curious about your potential?
I coach professionals, self-employed creatives and small business owners who feel stuck in their careers or work, and who want to pivot, tweak or totally change their careers.
Approach: psychology-backed, strengths-based, burnout-aware and shaped by real experience of career change
Outcomes: clarity, confidence, an action plan and your oomph back
I'm Dina, a coaching psychologist, based in London, working with clients worldwide online on career transitions, career pivots and career clarity.
Welcome to
career CHANGE coaching
PROUD TO HAVE WORKED WITH
PROUD TO HAVE WORKED WITH
Hey there!
I'm Dina, your straight-talking career change coach.
I am really good at...
helping you get unstuck and get clear on exactly what you need to do to create meaningful change in your business, career or life, so that you can finally move forward in a way that feels aligned and exciting.
Because I've been there...
I've felt stuck in my career before and had ZERO clue about what to even search for on LinkedIn. I went through loads of career change blogs, podcasts and webinars to try get that clarity.
But all I got was non-practical advice like 'just follow your passion' or generic exercises on working out your values and purpose that didn't leave me any clearer or wiser.
I've taken strengths tests and personality tests...
But knowing that I'm an ENFJ Generator type A libra hasn’t actually helped me decide what I should do next.
So I did what I could to get unstuck.
I tried A LOT of jobs and industries.
I worked in health, education, fashion, luxury, tech.....
I worked in the private sector, the public sector, at a start-up and a large corp...
I worked freelance, part-time, full-time and of course overtime...
Before I worked out that I actually needed to work on myself first, before making another job move.
Done that....
I discovered and fell in love with positive psychology. Which led me to discover coaching, which led to doing an MSc in both and then to doing the scary thing: going all in on coaching and becoming self-employed for the first time!
Obviously I got a coach for that bit because the fear was real!
But it was the best thing I've ever done, and now, cut to 10 years and 1000+ coaching sessions later, I specialise in helping career changers get career clarity in 4 months via my most popular program - Career Clarity 1:1 Coaching Program
My secret sauce is the signature framework that I developed using my personal experience + my academic training + testing what worked with clients.
Here's the magic method.....
Got the t-shirt breakthrough!
Self-Discovery
Self-Development
Action
Nothing about your career is random - there’s a pattern and a compelling story to it, even if you can’t see it yet.
Once you learn how to uncover that pattern and connect it to what you want next, your career direction becomes clear, your USP stands out, and your future starts to feel compelling instead of confusing.
Who do you want to become? What parts of you have lain dormant and are ready to be awakened? Which habits or patterns that once helped you are now draining you?
In this phase, we build the mindset, boundaries and behaviours you’ll need to thrive in your new career, not just survive the change
This step isn’t about job applications yet. It’s about setting up small, low‑risk experiments to test your ideas, and expanding your network in ways that feel aligned, fun and non‑icky.
By the time you’re applying or pitching yourself, you’re doing it with evidence, clarity and confidence, not guesswork.
The reason most people get stuck in their career change isn’t that they’re not doing enough, it’s actually because that they rush into action too quickly.
They skip the deeper reflection and personal development work.
And no, up-skilling or asking AI to define your values doesn't count.
Real, meaningful career change, only happens when you combine self-discovery and self-development before you take action.
Because if you only change the external environment - your job, your company, your home - without understanding and shifting the patterns that keep you stuck, you end up right back where you started.
My Meaningful Change Method for Career Change That Actually Lasts
This is exactly what my Meaningful Change Method is designed to solve, so you don't just change the job you change the pattern
EXPLORE HOW WE CAN WORK TOGETHER
If this feels like the first career change advice that actually fits wait until you see what happens when we put it into practice together.
I work with career changers and people rethinking what they want from work, including...
- The recently redundant who want this to be a turning point, not a setback
- The ones who fell into their careers and are now ready to take control, find career clarity and choose their next chapter with intention.
- The full-timers dreaming about self-employed or freelance life, but need help navigating the fear of “what if it doesn't work out?”
- Corporate professionals craving a more creative career, without sacrificing financial security
- Senior managers who’ve realised they don’t want their boss’s job… but aren’t sure what meaningful next step does fit
- Mums returning to work who don’t just want flexibility, but more purposeful work too.the
- The burnt-out professionals off work who know they can’t go back to the same patterns, pressure or career path
…who don’t want to change careers, but do want to change how they show up.
SEE ALL COACHING OFFERS
Whether you’re changing direction or staying where you are, my work is about helping you think clearly, act intentionally and build a working life that actually fits.
GO TO COACHING OFFERS
Who I work with
...helping them take back control of their careers and themselves.
I also work with self-employed professionals, creatives and freelancers…
Yes, but can career coaching help ME?
That's all we really want to know, right?
Well, here are some professions I've helped before.
And you can check out the client case studies HERE.
Wanna see if I can help you?
Book a free call
- Creative Directors
- Graphic Designers
- Business Analysts
- IT Consultants
- Photographers
- Artists
- Fashion Designers
- UX Designers
- Jewellery Designers
- Hair Salon Owners
- Project managers
- Product managers
- Art Directors
- Researchers
- Marketing
- Sales managers
- Communications Manager
- Account managers
- Operations managers
- Team leaders
- Policy Advisors
- Strategists
- Insights lead
- Propert professionals
proud to be featured in
You’ve been thinking about change for a while and you've had enough of doing this alone. You are ready for some expert support to guide you through a clarity process that will simplify all of this and make you excited about career change.
I know I can’t stay where I am, I just can't decide what I want to do next
Now, how can I help you?
I want to help you get out of analysis paralysis so let's start with making one small decision about what action you're going to take next. See which of these you identify with most.
You want go beyond just reading about career change, but you'd prefer to DIY it rather than do 1:1 coaching. Working through a tried-and-tested process, as part of a course, at your own pace sounds ideal.
I want clarity, structure and an action plan, but I don't want to commit to 1:1 coaching (yet)
If you want insights that actually make things click (and not generic career advice or salesy pitches), then you're going to get a lot of value from my blog. However, if you want to make sure you keep momentum going so you're getting weekly Aha moments, then my Wednesday Straight-Talking Newsletter is the best one for you.
I like how you think and I want to hear more
You want to keep trying to find a job on your own but you just need fresh places to look, new ideas, and inspiration, but practical, you want to make sure it's practical, not a wall of text. I've got you.
I need a new job asap but I'm stuck, so I'm here for new insight
I need a new job asap but I'm stuck, so I'm here for new insight
I want to find out a bit more about you to see if you're the coach for me
If you want to know if I'll understand your industry, or if I've been where you've been, or my qualifications, or even some personal stuff, then I've got you.
Testimonials
Lovely words from the clients I've worked with this year - 2026
I went into career change coaching on the back of being made redundant. I felt ‘lost’ for the first time in my career, even though I had just secured a new job. It felt like I had taken a step backwards, and I was unsure what to do about it.
Career coaching allowed me to join the dots between my strengths, values and what my friends saw in me - and to my surprise it all pointed in a very similar direction!
I felt incredibly energised to be actively doing something about my situation, and I now have a plan of action to take me through the next few months and years to get me back on track.
Owen, Senior Consultant, London
I would highly recommend Dina's Career Clarity Coaching program to anyone who is feeling stuck in their career and who lacks the vision of a way forward. When I first started working with Dina I was burnt out and could not even answer the 'simple' question of what my interests were.
A few months later - after a lot of guided 'digging' and searching - I suddenly had a much clearer picture of who I was, what my interests were, what type of work suited me and what I wanted from my career going forward.
Dina herself is not only very professional and knowledgeable, but also has a warm, supporting and easy-going manner, which makes her the ideal coach and great to work with.
Having gone through quite a traumatic year personally and then professionally I decided that I needed a career change coach to help me through a turbulent time to support me in finding a new career path. After many weeks of researching I found Dina, and I’m so thrilled that I did.
I worked 1-on-1 with Dina over 5 months and found our sessions so beneficial in helping me to create a picture of the life I wanted for myself and any family and then a solid plan to achieve it.
Dina was empathetic, listened and understood my needs and desires and supported me throughout my journey to finding a life and career move that meant I wouldn’t be constantly under the wire, feeling pressured and overwhelmed by Mummy guilt.
After each session I spent time in the tasks set by Dina- threw myself into everyone and it helped me gain a number of gifts- clarity, calmness and inner peace!
MORE TESTIMONIALS
Claudia, Architect, London
Lisa, Sales Leader, Shropshire
