LIFE & CAREER COACH

dina grishin

A Career change Coach based in London,
working with Professionals & Creatives

Hey I'm so glad you're here!
 I'm Dina and in a nuthsell, I'm..

MSc Applied Positive & Coaching Psychology  EMCC Senior Practitioner
1000+ Clients Worldwide
10+ Years Coaching

Quick stats about me...

The who, what and why...

I help professionals and creatives in their 30s, 40s, and 50s, achieve powerful career changes via science-backed strengths work, identity shifts and narrative reframe work.

Using my Meaningful Career Change Method clients gain the self-belief and clear direction they need to make decisions they trust.

My own journey as a career changer fuels my passion for liberating people from the stagnation and frustration they feel in their career so they can finally find work that makes them come alive…

Book a Call

“Don’t ask what the world needs.
Ask what makes you come alive, and go do it.
 Because what the world needs is people who have come alive."

Howard Thurman

proud to be featured in

HOURS OF COACHING DELIVERED

+1020

years
in business

10

Years of studying psychology

6

Languages spoken

2.5

Everyone’s life story is long, so let’s cut to the chase: you want to know if I’m the coach for you

To get to where I am today, I had to navigate my way out of a seemingly never-ending Quarter Life Crisis. It took me to unexpected places, including 2 degrees, a myriad of jobs, travelling to escape/ find myself, a country move and many years of attending personal development workshops and books. 

The result?
I'm crisis-free. I have direction and clarity, and, as much as I hate to use cliches, I do actually feel like I'm realising my potential.
  
This is my guarantee to you: if my tools & methods worked for me, they can work for you too.
So if you're caught in a quarter-life crisis, lacking direction or feeling stuck in a creative funk -
get in my calendar!

ABOUT ME

Long story short...

Click here to read the rest of the story...

So, what was the thing, the moment, the realisation that sent me down this path?
I’d returned to London after a stint of working, living in (and loving) Buenos Aires. I was 27 and back at square one - broke, living at my parent's house, job-seeking for the hundredth time, and hoping a different industry, a different role would give me the fulfilment I so deeply yearned for. I'd had enough of the feast and famine cycle:

ABOUT ME

Short story long...

Work - earn - soul starts dying - feel unfulfilled - leave work - live off savings whilst trying to figure out ‘what next’ - soul revives - money starts running out - find new work - realise it’s not the one - cycle repeats.

Buenos Aires hadn't resolved my quarter life crisis, but it had taught me a valuable lesson while I was teaching business English in-house. It was that, while I’d created a way of working that I enjoyed, the work itself didn’t bring me to life.
What did bring me to life, as I later discovered, was coaching people to bring the best out of them.

Coaching really spoke to me and I found a uni offering a MSc in Positive Psychology & Coaching Psychology.

It was a big investment and a big risk. My friends were getting promotions and rising up the career ladder, I didn’t know anyone dropping out and starting again at 29. But, I had to change my pattern and try something different.
That was the moment I decided to take a bet on me.

Those 2 years were the toughest and best of my life. I worked 4 days a week and studied the rest of the time. The first year I burnt out, had a panic attack, wanted to drop out, got frustrated, doubted and questioned myself….but I persisted.

And in the second year, I got a breakthrough! I decided to actually try every single coaching tool on myself and apply every single positive psychology model to my life. Basically, I coached myself. I got over my perfectionism, I worked out how to not burn out, I nailed time management like a boss, I worked on my negative thinking patterns and became positive, optimistic, and actually started to believe in myself.



this breakthrough was fundamental in helping create my signature method...

Hide the story...

present

I get to coach, create, teach and collaborate with some incredible heart-led, values-driven individuals

2019

Went self-employed and focused on career change coaching

2017

Landed role as Head of Coaching, coaching 1000s of creatives.

2016

Graduated & became a Quarter Life Crisis coach.

2011

Quit job #2 after uni. Got a TEFL qualification & moved to Buenos Aires.

2008

Graduated into financial crash of '08. No one was hiring. QLC began.

2005

Started my BA in Psychology at Sussex University

1991

Moved from Moscow to London aged 6, knowing 4 words in English.

2012

Returned to UK, still lost, got a job in luxury, then a start-up, then a corp.

2014

Enrolled in a part-time MSc in Coaching Psychology & Positive Psychology

It's been a ride

A brief timeline of all the things

MY COACHING JOURNEY

After navigating my own Quarter Life Crisis, I started as a career coach helping fellow QLCers find direction and let go of the 'I've failed' narrative. 
My workshop "How to Navigate a Quarter Life Crisis" consistently packed out rooms and attracted 100s of attendees online from all over the world. 
One of my proudest moments was getting a call from the BBC asking me to come in and speak about the QLC phenomenon live on Radio 5! Massive pinch me moment. 
You can grab replay in the Freebies section. 

Then one day, LinkedIn notified me of my dream job. It was the exact role I'd envisioned, daydreamed about... and assumed it would never exist. Had I actually manifested it?

First niche: Quarter Life Crisis 

Mastered was an online career accelerator program for creatives and in my role, I:

  • Coached ambitious creatives (photographers, art directors, brand owners) from 97 countries on overcoming doubt and imposter syndrome in order to up-level their careers. 
  • Built and trained a team of incredible coaching (which meant I waded through hundreds of coach websites so I know how you feel!)
  • Worked with the production team on creating educational (and motivational) content 
  • Coached startup teams on goal-setting (and getting!) and then sadly coached them through redundancies. I used that experience to create a workshop which I turned into a blog "Bouncing Back: A guide to navigating redundancy with confidence"

These experiences built the foundation for my private practice.

Head of Coaching at Mastered
- the coaching creatives era

I went self-employed again just before the pandemic (I've learnt there's never a perfect time to start, it's always 'now, and you just figure it out') and ended up combining and evolving my two niches.

QLC → Career Clarity Coaching for mid-career professionals and creatives.
Mastered → working with brands delivering internal training as well as external talks, panels and workshops (latest one was the IWD panel with Apple which was super fun).

Here are the highlights:

  • Created and hosted A LOT of webinars during lockdown on topics such as Getting Unstuck in your Career Change, Burnout, Rewriting your Narrative using The Hero's Journey
  • Started getting featured in The Guardian, The Times, The Telegraph
  • Coached small business owners as part of Lloyd's award-winning 'Stronger Minds, Stronger Business' campaign
  • Delivered in-house workshops to creative teams at companies like Sony and Vinted
  • Created the Career Clarity Course which has now been taken by 100s of career changers

Ready for your Career Clarity? Book a Free Breakthrough Call and let's get to it!

Private Practice: Bringing it all together

PROUD TO HAVE WORKED WITH

PROUD TO HAVE WORKED WITH

Ok, that was the professional, now for the personal: me in 4 pics

Enneagram Type 7

Type 7 is The Enthusiast!
Which means we love novelty - new places, new faces, new experiences. Our diaries are packed and our sentences always end with enthusiastic exclamation!!

I'm Russian

I'm Russian which means I'm a bit more straight-talking and direct than the Brits. However, it doesn't mean that I love snow. I in fact, find anything below 20C to be miserably cold. 

I love dogs

I used to work in luxury and missed it when I left so I took up mystery shopping for 5 star restaurants and hotels on the side.

But I've never owned any. Instead I dog-sit which suits my Type 7 just fine because I get to experience new dog breeds whilst I decide which one to settle on. 

Mystery shopping

Interview with Shoutout Colorado

Read this interview to find out...


  • The behind the scenes of growing a coaching business

  • How I've adapted and changed my business through the rollercoaster ride that was the pandemic and lockdown years. 

  • How I survived losing my dream job

  • How a simple end of year reflection question unlocked a blind spot and transformed my year

  • About the secret superpower you unlock when you start taking risk 

  • And what my perfect touristy day out in London looks like

READ NOW

Interview with Canvas Rebel

Read this interview to find out...


  • Why I do what I do

  • The lesson I had to unlearn in order to move forward 

  • How I found the courage to start my dream of self employment

  • How I find clients

READ NOW

LET'S CHAT

I would be honoured to be your coach.
Book your free Breakthrough call & let's get started!

Think we'd be a great match?